March 31, 2005

Fresca!?!

There is a convenience store located in the student union across from my office. We are a Coke campus, so it's no surprise that it sells Coke products. But nonetheless I am very puzzled at the selection they provide. Today, seeking a 12 oz. can of soda, I was presented with 4 choices: Coke, Diet Coke, Sprite and Fresca. Yes ... and Fresca! Is there some new Fresca craze that I've so far missed out on? I associate that beverage with an age in which Kate Jackson dominated America's TV screens. Is it suddenly the choice of the Britney generation? And if so, what advertising genius pulled that off?

Posted by armand at March 31, 2005 12:34 PM | TrackBack | Posted to Petty Rants


Comments

Fresca has shown remarkable strength in appearing, seemingly without reasonable explanation, in odd places at odd times. Or at least that's been my experience.

Posted by: arbitransom at April 6, 2005 12:15 PM | PERMALINK
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